Industry fairs are one of the most important marketing and communication tool that any company can use. Therefore, if you are an expert as if it is the first time you are attending to a show fair, we want to explain you some tips and suggestions for better results.

First of all, you must be clear about the objectives you want to achieve at the fair. Create strategic contacts?, announce new products/services?, generate brand awareness?, etc.



Afterwards, the following steps have come to follow. Here we recognize some important:

- The bigger and taller the booth, the more it stands out and will be easier to see; so it will create a greater memory in the mind of the attendees. Also, It is interesting to use a 3-dimensional design so that it can be seen from any point of the fair.

- Betting on a striking design not to go unnoticed among the sea of ​​booths that meet at fairs. For this you have to use bright colors and great images but without overloading the space. Less is more.

- All the elements that make up the stand of your company, from brochures and gifts to colors and messages must be followed in line with your corporate image and the personality of your brand. Otherwise you run the risk of confusing customers.

- Trade fairs are immersive environments, so take advantage of this and create memorable experiences based on your competitive advantage and strengths. If your company stands out for its personalized service, be the best host of all.

- Lean on the employees that best represent your brand to become ambassadors of it;They can attend to the stand, they can give talks, network with key clients…