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The retail sector is being very affected by online purchases and when dealing with tight budgets to compete, it is essential not to waste investment in actions that are not effective.

Until now, the strategy that works best is to offer customers an unforgettable experience, something that technology can not offer. In addition, we are at an exceptional time of the year to introduce new changes at the point of sale.

First, it is advisable to attend events and fairs of the sector to observe the new spring-summer trends: colors, shapes, textures, designs, products...

It is also interesting to schedule the most important events in the coming months to plan possible updates in the store.

Rethinking the distribution of the establishment is a great opportunity to create a new layout of the areas and products to offer a different environment that impacts the client. 

Refresh the place with seasonal colors, you can paint the walls or use wallpaper that attracts attention, you can even choose to use new elements such as furniture and lighting.

Introduce new focal points of interest for the client to fix their attention and use these places as guides along the route they make in the establishment.